Take your readers on a heroine's journey


Prepare a professional book proposal to send to literary agents and publishers.

This package includes:

8-step GUIDE

Editorial feedback on submissions

60 minute coaching calls

email support (M - F)

The book proposal is an art form unto itself. It asks you to sell your story, and in a succinct way, rather than tell your story. This may require a different mindset from the one you're used to, and it's why professional guidance can help.

With this package I guide you through the purpose of each section of a book proposal, and help you write yours to a professional standard, with feedback, accountability, and the emotional support you need to carry you through any difficulties or doubt. 

* Note: This service is only open to those who have completed my previous program, Your Story Spine.

Have you been trying to write your book proposal?

Have you found the process difficult, dispiriting or confusing?

Do you feel you don't really know what you're doing... at the very moment it matters most, because the future of your book hangs in the balance?

A book proposal can be difficult to put together if you don't understand how the industry works, or what exactly is being sought. This is a sales document rather than a creative exercise, and it takes a different kind of writing mindset. 

If you're struggling with your proposal - or even the idea of one - this program will keep you on trackYou will prepare every section necessary for a polished and professional book proposal that you feel proud to pitch, with guidance at every step along the way. 

Why you need a book proposal:

You will need a proposal if you want to take your book through a traditional publishing route. It's a necessary part of non-fiction publishing. Generally, you aren't required to have written the whole manuscript before pitching to publishers or agents: you prepare an in-depth proposal instead.

Why? A proposal is faster to read than a full manuscript, and agents or publishers often want to help shape a book before it's fully written.

A book proposal, then, is the 50-80+ page package of information you send to a literary agent or publisher, that outlines the vision for your book, makes an argument for why it should exist, and outlines how it might take effect - much like a business plan.

If you receive a positive response to your initial query letter, the quality of your proposal will then determine whether your non-fiction book is signed up. 

If your proposal fails to meet industry requirements, it will be quickly discarded.

Your proposal must follow a set of industry standards:

You must demonstrate that you are professional enough in your attitude to do the legwork required to write a good proposal, and that you're capable of delivering a high-quality manuscript, via sample chapters.

In some ways the proposal can be harder to write than the book itself. It's a big undertaking. It's rigorous and challenging.

The proposal shows that you're knowledgeable about your topic, by providing the whole shape of the book, your plan for its execution, and its place in the world.

It does not make vague promises. It's not a sketch. You need to be able to summarise your book in a way that's beautifully written and convincing, with a detailed summary of each chapter and a polished sample of the writing style and quality.

Furthermore, you have to deeply understand - and demonstrate - what you're putting into the marketplace. That is, the cultural context you're speaking to. Why your viewpoint matters. How your book differs from those already on the shelves, especially if well-known authors are writing on the same subject. How you will put energy into the marketing of your project. 

By communicating your book's value in the proposal, you will instill faith in agents and publishers that they should invest time and resources into it. Publishing is, after all, a business, and any financial risk needs to be mitigated.

Your proposal might end up getting more attention from an agent or publisher than your finished manuscript does - it's that important!

Although proposal requirements vary between different agents and publishers...

There are fundamental pieces that are universally sought. 

This program ensures that you put all the relevant parts in place. You're then beautifully prepared for any agent or publisher scenario that follows. 

How this program will guide you:

  • You will learn to think about your project in terms of both creative vision and business pragmatics.
  • You'll see your book from angles you hadn't considered before. These valuable new perspectives will deepen your argument, and enhance the uniqueness of your project in the marketplace. 
  • You will identify your ideal readers, as well as the ways you intend to pro-actively connect with them. This will help you find the right readership in an ongoing sense, for the duration of this book's life.
  • You will draw up a list of marketing actions you intend to take. These will be well thought through, specific and deliverable; and we'll brainstorm together to make these as creative, interesting and fun as possible.
  • By pinning down the elements of your book with careful detail, any holes in your argument will be flushed out. If you aren't ready to pitch your book yet, this will become evident (and that's a good thing. You can re-assess, and/or give your project more time if needed, before it's too late).
  • You'll learn how to present your proposal in the way publishers and agents want to see it: carefully honed and comprehensively detailed in all the right places.
  • You'll come to understand the role and purpose of your book in a far deeper way; how it will contribute value, in specific terms, to the current conversation, and inspire change at the cultural level.
  • All this will help agents and publishers to envisage your book in the marketplace - and this gives them the confidence they need to invest in you. 

Writing a proposal is intensive, but...

It's informative and illuminating, and having one-to-one support tailored to your needs will pull you through the sections that are difficult to do. 

Momentum and enthusiasm are hard to keep up on your own, particularly if you get stuck.

Many writers falter when the idea for a book comes face to face with the realities of the marketplace. Did you know that 97% of people who start writing a book don't finish...?

The industry requirements can feel depressingly corporate, harsh, 'salesy' or marketing oriented at the expense of quality. You might feel you're being asked to compromise your voice or intellectual/artistic integrity.

These feelings can be alleviated if you learn to see this process as simply another way to impart the information that is most important to you. Re-framing these doubts and fears can be of enormous benefit: this edge is far easier to walk with a guide alongside you.

Imagine the collective impact, if writers with an important, even life-saving or world-changing message go into collapse when they face the realities of the industry, and fail to complete their mission.

This is a thought that keeps me awake at night. In this scenario, how will we ever shift the dominant narrative...?

Proposal sections we'll work on together:

  • Overview
  • Author bio & photo
  • Manuscript specifications
  • Audience analysis
  • Comparable titles
  • Chapter summary
  • Marketing plan
  • 2 polished sample chapters
By the end of the program:
  • You'll have a crystal-clear, detailed vision of your book, having solved any major problems with messaging, structure or intended readership, ahead of the writing of the full manuscript.
  • Your belief in the value of your project will be at an all-time high, because of the hard work and research that goes into this process.
  • You'll be in a strong position to send out query letters to literary agents and/or publishers, knowing that you have an accomplished proposal at the ready, if interest is shown.
  • You'll have enhanced your book's chances of success in the real world by analysing its place within the bookselling eco-system.
  • You'll have a marketing plan in place for your book (necessary these days, even if going through a traditional publishing route.) Tip: the marketing plan for your book may well turn out to be a plan to boost, even uplevel, your entire educational platform, as these are inextricably linked.
  • You'll be able to stand behind your ideas in a way that's grounded, compelling, nuanced, intelligent, and backed up.
  • You'll have finely honed the wording required to describe, pitch and sell your book - and this can be used in multiple other contexts too, such as on your website, in articles, podcasts or in media interviews.
  • You'll be well prepared, and won't self-sabotage with an amateurish, ill thought-out, hasty or incomplete proposal. After all, you only get one shot at submitting to each agent or publisher.

This program does not promise:
  • That your book will be signed up by a literary agent or publisher on the strength of your proposal. Nobody can promise that. There are too many variables at play, such as unexpected global events, industry trends, other books coming out on a similar theme, luck, timing, etc
  • That by writing this proposal, you are guaranteed to make money. That is not the case. However, by going through this process it's possible you will not only polish your book proposal but also your business, because these pieces are inter-related.
  • That you will go on to publish a best-seller. Again, that's impossible for anyone to predict.
How this program works: the logistics


Your schedule:

When you sign up, we'll schedule your submission deadlines and 60-minute coaching calls. If you want to schedule your work around your menstrual cycle, we can do that.

Payment is on a monthly basis (with 2 payment options), so that you advance at the pace that works best for you. If you are well prepared, it's possible to do this in as little as 2 months, but that would be intensive, immersive and highly ambitious. 5-6 months is more realistic but depends on your availability and how fast you work.


Your submissions:

Your time between calls is devoted to working on your proposal-in-progress.

At each submission deadline, you'll send your working document to me and I'll return it with editorial feedback, using Microsoft Word. (I provide my feedback using 'track changes'. You must have a working knowledge of this.)

I'll also offer email support between calls (Mon-Fri), to guide you with any issues that arise along the way. However, if your questions are substantial, we will wait until our next call to address them.


Your coaching calls:

We'll discuss your progress and my feedback notes on each call, addressing any questions you may have, brainstorming where needed, and planning your next steps.

Payment is on monthly basis

This way, you can complete your proposal at the pace that's best for you. This is in-depth work that can take time.


Fast & focused


549 USD /mo

  • EDITORIAL FEEDBACK on each submission
  • 2 X COACHING CALLS (60 min) /mo
  • month minimum commitment

Slow & steady  


349 USD /mo

  • EDITORIAL FEEDBACK on each submission
  • 1 X COACHING CALL (60 min) /mo
  • 3 month minimum commitment

Payment is via Stripe (a secure system that accepts major credit cards), once we agree to work together.

Would you like to apply? 

If yes, I'm delighted. The button below will take you through to a contact form.

I'll respond to your enquiry right away (or at most within 1-2 business days).


*The list below provides basic information only. I will provide you with a detailed 'terms of agreement' sheet if we enter into a conversation about working together.


For edits and written feedback, we'll use Microsoft Word's 'track changes' function, so it's important you are familiar with this.

For coaching calls, we will use Zoom or equivalent (video or audio according to your preference. Note: Audio can facilitate a deeper listening process without distraction.)


Yes. When we agree to work together, I will provide you with my terms of service and a book coaching agreement, so that you can review these and ask any further questions before signing.

I'll also provide an invoice for your tax records.


All communication and materials are treated as confidential, unless your permission to share with others is explicitly granted. This is stated in my terms of service.


My services are non-refundable, because book coaching involves deep commitment from both sides. I plan my schedule around our deadlines in advance, turning away new clients accordingly.

If you aren't sure whether this is the right step for you to take - financially or otherwise - I request that you spend some time reading this website, and particularly this page

Once you are more familiar with me and my approach, it should become clear whether or not you wish to make the investment. You can always discontinue after our minimum monthly commitment is over.

It's also really important that you're sure you have time to give generously to our work together.


You must re-schedule your call at least 24 hours in advance, unless a true emergency comes up. I will be holding this time-slot for you and am counting on your reliability and commitment. Late cancellations won't be rescheduled or refunded.

If I need to cancel our call with less than 24 hours notice, I will notify you as soon as possible, and will add an extra 30 mins onto our rescheduled call at no charge.

 Discover how to take your readers on a heroine's journey