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YOUR BOOK PROPOSAL


Prepare a professional book proposal to pitch to publishers and agents.

This package includes:

8-step GUIDE

24 x submission deadlines

Editorial feedback

8 x 60 minute coaching calls

email support (M - F)


This package offers guidance through each section of a professional book proposal, with editorial feedback, accountability, and the emotional support you need to carry you through any times of difficulty or doubt.

* This service is only open to those who have completed my previous program, Your Book Skeleton.

Have you been trying to write your book proposal?

Have you found the process difficult, dispiriting or confusing?

Do you feel you don't really know what you're doing... at the very moment it matters most, because the future of your book hangs in the balance?

A book proposal can be difficult to put together if you don't understand how the industry works, or what exactly is being sought. This is a sales document rather than a creative exercise, and it takes a different kind of writing mindset. 

If you're struggling with your proposal - or even the idea of one - this program will keep you on trackYou will prepare every section necessary for a polished and professional book proposal that you feel proud to pitch. 

Why you need a book proposal:

You will need a proposal if you want to take your book through a traditional publishing route. It's a necessary part of non-fiction publishing. Generally, you aren't required to have written the whole manuscript before pitching to publishers or agents: you prepare an in-depth proposal instead.

A book proposal is the 50-80 page package of information you send to a literary agent or publisher that outlines the vision for your book, makes an argument for why it should exist, and how it might take effect - much like a business plan.

If you receive a positive response to your initial query letter, the quality of your proposal will then determine whether your non-fiction book is signed up or not. 

If your proposal fails to meet industry requirements, it will be quickly discarded.

Your proposal must follow a set of industry standards:

You must demonstrate that you are professional enough in your attitude to do the legwork required to write a good proposal, and that you're capable of delivering a high-quality manuscript, via sample chapters.

In some ways the proposal can be harder to write than the book itself. It's a big undertaking. It's rigorous and challenging.

The proposal shows that you're knowledgeable about your topic, by providing the whole shape of the book, your plan for its execution, and its place in the world.

It does not make vague promises. It's not a sketch. You need to be able to summarise your book in a way that's beautifully written and convincing, with a detailed summary of each chapter and a polished sample of the writing style and quality.

Furthermore, you have to deeply understand - and demonstrate - what you're putting into the marketplace. That is, the cultural context you're speaking to. Why your viewpoint matters. How your book differs from those already on the shelves, especially if well-known authors are writing on the same subject. How you will put energy into the marketing of your project. 

By communicating your book's value in the proposal, you will instill faith in agents and publishers that they should invest time and resources into it. Publishing is, after all, a business, and any financial risk needs to be mitigated.

Your proposal might end up getting more attention from an agent or publisher than your finished manuscript does - it's that important!

Although proposal requirements vary between different agents and publishers...

There are fundamental pieces that are universally sought. 

This program ensures that you put all the relevant parts in place. You're then prepared for any agent or publisher scenario that follows. 

How this program will guide you:

  • You will learn to think of your book in terms of both creative vision and business pragmatics.
  • You will see your project from angles you hadn't considered before, gaining depth of insight and valuable new perspectives.
  • By pinning down the elements of your book with careful detail, any holes in your argument will be flushed out. If you aren't ready to pitch your book yet, this will become evident (and that's a good thing. You can re-assess and pivot if needed, before it's too late).
  •   Your belief in the value of your project will be at an all-time high, because of the hard work and research that goes into this process.
  • You'll learn how to present your proposal in the way publishers and agents want to see it: carefully honed and comprehensively detailed in all the right places.
  • The purpose of the book will be made evident, and how it will contribute value to the cultural conversation. Your ideal readers will be clearly identified, as well as the ways you intend to pro-actively connect with them. The marketing actions you intend to take will be well thought through, specific and deliverable.
  • All this will help agents and publishers to envisage your book in the marketplace - and this gives them the confidence they need to invest in you.

Writing a proposal is intensive, but...

It's informative and illuminating, and having one-to-one support tailored to your needs will pull you through the sections that feel difficult to do. 

Momentum and enthusiasm are hard to keep up on your own, particularly if you get stuck.

Many writers falter when the idea for a book comes face to face with the realities of the marketplace. This edge is easier to walk with a guide alongside you.

Did you know that 97% of people who start writing a book don't finish...?


Proposal sections we'll work on together:

  • Overview
  • Author bio
  • Author photo
  • Audience analysis
  • Comparable titles
  • Chapter summary
  • Marketing plan
  • Sample chapters
By the end of the program:
  • You'll have a crystal-clear, detailed vision of your book, having solved any major problems with messaging, structure, voice or intended readership, ahead of the writing of the full manuscript.
  • You'll be in a strong position to send out query letters to literary agents and/or publishers, knowing that you have an accomplished proposal at the ready, if interest is shown.
  • You'll have enhanced your book's chances of success in the real world by analysing its place within the bookselling eco-system.
  • You'll have a marketing plan in place for your book (necessary these days, even if going through a traditional publishing route.)
  • You'll be able to stand behind your ideas in a way that's grounded, compelling, nuanced, intelligent, and backed up. 
  • You'll have finely honed the wording required to describe, pitch and sell your book - and this can be used in multiple other contexts too, such as on your website, in articles, podcasts or in media interviews.
  • You'll be well prepared, and won't self-sabotage with an amateurish, ill thought-out, hasty or incomplete proposal. After all, you only get one shot at submitting to each agent or publisher.

How this package works:

1

Your schedule:

When you sign up, we'll schedule your 8 x 60-minute coaching calls, to take place over a flexible timeline. 


You pick your end date for the program, so that you can advance at the pace that works best for you. If you want to take this on as an intensive, immersive process, we can do it in 3 months (note: this would require a substantial weekly commitment). 


If you'd rather give it breathing space, you can take longer. A lot of work goes into the proposal. You can take a maximum of 6 months from the time of signing up.


If you want to schedule your work around your menstrual cycle, we can do that. 

2

Your submissions:

Your time between calls is devoted to writing and research. 


With each agreed-upon submission deadline, you send your working document to me and I return it with editorial feedback, using Microsoft Word. (I provide my feedback using 'track changes'. You must have a working knowledge of this.)


I'll also offer email support between calls (Mon-Fri), to guide you with any issues that arise along the way. However, if your questions are substantial, we will wait until our next call to address them.

3

Your coaching calls:

We'll discuss your progress and my notes on each call, addressing any questions you may have, brainstorming where needed, and planning your next steps.

PRICING
UP-FRONT

Most economical option  

$

2499 USD 

  • 8-STEP GUIDE
  • Up to 24 x SUBMISSION DEADLINES
  • EDITORIAL FEEDBACK on each submission
  • 8 X COACHING CALLS (60 MINS)
  • EMAIL SUPPORT (M-F)
  • pay up front
IN 2 PARTS 

If you prefer instalments  

$

850 USD x 3 

  • 8-STEP GUIDE
  • Up to 24 x SUBMISSION DEADLINES
  • EDITORIAL FEEDBACK on each submission
  • 8 X COACHING CALLS (60 MINS)
  • EMAIL SUPPORT (M-F)
  • pay in 3 instalments

Your payment: when we agree to work together, I will invoice you. Payment is with Stripe (secure system that accepts major credit cards).

Would you like to sign up?

If yes, congratulations! The button below will take you through to a contact form.

I'll respond to your enquiry right away, with a personal questionnaire for you to fill out.

FAQ

*The list below provides basic information only. I will provide you with a detailed 'terms of agreement' sheet if we enter into a conversation about working together.

WHAT COMMUNICATION TOOLS DO YOU USE?

For edits and written feedback, we'll use Microsoft Word's 'track changes' function, so it's important you are familiar with this.

For coaching calls, we will use Zoom or equivalent (video or audio according to your preference. Note: Audio can facilitate a deeper listening process without distraction.)

DO YOU PROVIDE A WRITTEN AGREEMENT?

Yes. When we agree to work together, I will provide you with my terms of service and a book coaching agreement, so that you can review these and ask any further questions before signing.

I'll also provide an invoice for your tax records.

CAN I BE ASSURED OF CONFIDENTIALITY?

All communication and materials are treated as confidential, unless your permission to share with others is explicitly granted. This is stated in my terms of service.

DO YOU OFFER REFUNDS?

My services are non-refundable, because book coaching involves deep commitment from both sides. I plan my schedule around our deadlines in advance, turning away new clients accordingly.

If you aren't sure whether this is the right step for you to take - financially or otherwise - I request that you spend some time reading this website, and particularly this page

Once you are more familiar with me and my approach, it should become clear whether or not you wish to make the investment.

It's also really important that you're sure you have time to give generously to our work together.

WHAT IF I MISS A SCHEDULED CALL?

You must re-schedule your call at least 24 hours in advance, unless a true emergency comes up. I will be holding this time-slot for you and am counting on your reliability and commitment. Late cancellations won't be rescheduled or refunded.

If I need to cancel our call with less than 24 hours notice, I will notify you as soon as possible, and will add an extra 30 mins onto our rescheduled call at no charge.

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